Market & Consumer
Our category management team can help you translate global and local market trends, category drivers and data into consumer value propositions as well as an effective assortment that will fuel growth in your brand.
Consumer validation and sensory evaluation as a key business tool is important to any NPD process to understand whether the consumer likes a new product, prefers it over the competitive benchmark or accepts it based on its sensory characteristics. Consumer preference testing fosters a culture of product leadership in our company.
A trend is your friend! Understanding what trends impact your category, enables you to take competitive advantage in your markets. We support our customers with syndicated market data from renowned research agencies to help you develop product solutions that resonate with consumers.
Key market data and consumer research from across the food- and retail sector enables you to codevelop and execute winning business cases.
In order to be on top of your market, you need to constantly monitor your competition. We are tracking the fast changing competitive landscapes to keep you informed about winning brands and distribution channels. This analysis helps a new mindset which facilitates the creation of strategic competitiveness.